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I’m Ryan
Siney. Your Growth Partner
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Conversion Rate Lift
A growth marketer and automation strategist focused on building scalable marketing systems. With nearly a decade of experience driving performance for SaaS companies, I blend paid media, SEO, CRO, and AI to turn data into clear, measurable growth.
Work Process
Final outcomes are data-backed, scalable, and ready to execute. Every step is built to uncover insights, optimize performance, and drive measurable growth.
01
Discover
We start by diagnosing what’s really driving performance — analyzing data, audience behavior, and funnel metrics across paid, organic, and conversion touchpoints. The goal is to uncover the growth levers hiding in plain sight.
02
Define
Next, we translate insights into strategy — setting targets, channel mix, and experiments. This is where creative meets analytical: aligning messaging, tracking, and automation to ensure clarity from campaign to conversion.
03
Design
Here’s where growth compounds. I iterate — testing ads, refining UX, improving SEO structure, and automating reporting so decisions get faster and results scale consistently.
Job Experience
I plan, execute, and optimize full-funnel marketing systems — ensuring every campaign is strategic, data-backed, and built to scale.
UTR Sports
Performance Marketer
I lead full-funnel growth across paid media, SEO, CRO, analytics, and AI automation — combining disciplined testing with clear, measurable outcomes.
1. Paid Media & Lead Gen: Cut CAC 50–100% and 4× SQLs through cross-channel campaigns, structured audience testing, creative iteration, and smarter budget reallocation.
2. SEO: Increased organic traffic 50%+ YoY by targeting high-intent topics, strengthening architecture, and improving on-page and technical fundamentals.
3. CRO & Website: Tripled conversion rate through copy/design testing, optimized sign-up flows, and performance improvements aligned to user intent.
4. Analytics & Strategy: Unified tracking and built decision-ready dashboards; applied attribution and incrementality testing to align spend with revenue outcomes.
5. Automation & AI: Built Make-powered workflows for reporting, alerts, and SEO automation — from keyword research and prioritization to AI-driven writing, internal linking, and CMS publishing — cutting manual analysis and content production time dramatically.
2024 – Present
Athlete Match
Marketing Director
Led the digital launch and built the full-funnel growth engine for a recruiting SaaS platform, aligning marketing, sales, and product around shared revenue goals.
1. Strategy & GTM: Defined ICPs, positioning, and a unified B2B/B2C plan; created alignment across campaign → lead → demo → close with shared metrics and SLAs
2. Acquisition (SEO & Paid): Scaled demand through intent-led SEO, paid search, and social; increased organic traffic 250%+ and exceeded acquisition targets by 200% during key launch periods.
3. Conversion (CRO & Website): Established a continuous testing framework across landing pages, copy, pricing, and sign-up flows to improve lead quality and lift trial-to-paid conversion rates.
4. B2B Growth: Drove demos and partner sign-ups for schools, clubs, and associations through targeted campaigns, dedicated demo funnels, and content mapped to each buyer stage.
5. Measurement & Budget: Implemented multi-channel tracking and attribution dashboards; tied spend to pipeline and revenue to optimize ROI and support profitable growth.
2018 – 2023
Connecting the Pieces, LLC
Digital Marketing Manager
Led a full-funnel marketing overhaul that increased customer acquisition by 80% and aligned digital strategy with sales objectives.
1. Acquisition & Strategy: Built integrated nurture funnels and optimized ad campaigns across Google and social to accelerate qualified lead growth.
2. Visibility & Engagement: Increased traffic and engagement on key landing pages through targeted SEO improvements and paid search optimization.
3. Insights & Reporting: Delivered actionable KPI dashboards and market research to leadership, guiding strategic decisions and resource allocation.
2017 – 2018
Thoroughbred Direct Intermodal Services
Marketing Analyst
Supported marketing strategy and performance optimization through analytics, funnel insights, and campaign execution.
1. Analysis & Optimization: Improved marketing and sales funnel efficiency by delivering actionable insights that guided strategy and resource allocation.
2. Market Research: Identified new customer segments and market opportunities, helping focus campaigns on high-value prospects.
3. Collaboration & Campaigns: Partnered with cross-functional teams to develop and launch integrated digital initiatives that strengthened brand visibility and lead quality.
2015 – 2016
Fox P2 Advertising
Marketing Specialist
Contributed to award-winning digital campaigns that combined creative storytelling with measurable growth results.
1. Award-Winning Campaign: Played a key role in the national Loerie Award–winning Garagista craft beer launch, surpassing revenue targets by 15%.
2. Performance & Reach: Drove 30K+ social engagements and 79M+ impressions through strategic social, search, and video campaigns.
3. ROI & Impact: Delivered exceptional ROI — generating $528 in earned media value for every $1 spent — and helped the client reach profitability in 6 months instead of 24.
2014 – 2015
Skills & Expertise
Over the years, I’ve built a cross-functional skill set that bridges creative strategy, data, and technology.
My expertise spans paid media, SEO, CRO, and analytics—enhanced by automation and AI systems that make marketing faster, smarter, and more scalable.
Growth Strategy
We start by uncovering what drives your business — defining goals, understanding audiences, and mapping conversion paths. This phase combines data, positioning, and funnel strategy to align marketing with measurable growth.
Performance Marketing
From paid search to social, I design and optimize campaigns that balance creative and analytical execution. Every test informs the next—scaling what works, cutting what doesn’t, and driving efficient acquisition at every stage of the funnel.
AI & Automation
This is where speed and scale meet. I build Make- and AI-powered workflows for reporting, analysis, SEO publishing, and campaign optimization—eliminating manual work and turning marketing data into instant, actionable insights.
Conversion Optimization
Growth doesn’t end at clicks. I refine on-site experiences through A/B testing, UX improvements, and conversion tracking—turning insights into higher engagement, stronger retention, and more revenue per visitor.
References
Here’s where results speak for themselves. These references and testimonials reflect the partnerships, growth stories, and measurable outcomes that define how I work.
I worked closely with Ryan designing, building and launching a SaaS product. He was a pleasure to work with and helped lead the product to a successful launch with his clear communication, practical decision making and effective product marketing strategy. I would happily work with him again and highly recommend him for work in digital marketing.
Ryan’s collaborative spirit and strategic contributions played a pivotal role in the success of our Garagista campaign.
