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Skills & Technology
Growth & Acquisition
Driving measurable growth through performance marketing across paid, organic, and partner channels. Every campaign is rooted in data, testing, and long-term scalability.
Key Focus Areas
- Full-funnel strategy across paid, organic, and lifecycle channels
- Audience segmentation and value-prop testing
- Campaign architecture, creative iteration, and scaling
- SEO and content integration within growth loops
- Analytics and insight-driven decision-making
Analytics & Strategy
Building clarity from complexity — translating marketing data into strategy, insights, and actions. I unify tracking, attribution, and performance analysis to guide decisions and align marketing with measurable business outcomes.
Key Focus Areas
- Unified tracking across GA4, Ads, and CRM systems
- Data visualization and automated reporting dashboards
- Channel and budget optimization based on ROI
- Translating analytics into strategic growth actions
- Incrementality and attribution testing
Conversion Optimization
Turning traffic into revenue through data-backed testing, UX refinement, and user journey optimization. Every design change is validated through analytics and experimentation.
Key Focus Areas
- Landing page & funnel testing
- A/B and multivariate experimentation
- Behavioral analytics (Hotjar, GA4)
- Form optimization & microcopy testing
- Site speed & performance improvements
AI & Automation
Creating intelligent systems that make marketing faster, smarter, and self-improving. From reporting to content to lead workflows, I build automated solutions that scale.
Key Focus Areas
- Make (Integromat) automation design
- Automated marketing strategy and tactic creation
- Fully automated SEO (keyword research, writing, publishing)
- Automated reporting and alerts
- Automated top of the funnel strategies
Tech Stack
1. Analytics & Data Platforms
Tools like GA4, Looker Studio, and BigQuery form the foundation of my reporting ecosystem. I use them to unify tracking, visualize multi-channel performance, and guide strategy through clean, decision-ready data.
2. Marketing & Advertising Platforms
I work across Google Ads, Meta Ads, and Apple Search Ads to plan, test, and scale cross-channel campaigns. From audience segmentation to creative iteration, every campaign is data-informed and ROI-driven.
3. Automation & AI Systems
Platforms like Make (Integromat), ChatGPT, and Braze power my automation workflows. I build systems for SEO publishing, reporting, and alerts that eliminate manual work and accelerate decision-making.
4. Website & CRO Tools
Using Webflow, Hotjar, and Google Optimize, I test and refine user experiences that improve conversion rates. Each experiment is rooted in analytics, delivering measurable gains in engagement and efficiency.
5. CRM & Data Connections
Tools like HubSpot, Salesforce, and Zapier help connect marketing to sales. I use them to streamline lead flow, automate nurturing, and ensure every campaign aligns with downstream revenue data.