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Experience
I plan, execute, and optimize full-funnel marketing systems — ensuring every campaign is strategic, data-backed, and built to scale.
UTR Sports
Performance Marketer
I lead full-funnel growth across paid media, SEO, CRO, analytics, and AI automation — combining disciplined testing with clear, measurable outcomes.
1. Paid Media & Lead Gen: Cut CAC 50–100% and 4× SQLs through cross-channel campaigns, structured audience testing, creative iteration, and smarter budget reallocation.
2. SEO: Increased organic traffic 50%+ YoY by targeting high-intent topics, strengthening architecture, and improving on-page and technical fundamentals.
3. CRO & Website: Tripled conversion rate through copy/design testing, optimized sign-up flows, and performance improvements aligned to user intent.
4. Analytics & Strategy: Unified tracking and built decision-ready dashboards; applied attribution and incrementality testing to align spend with revenue outcomes.
5. Automation & AI: Built Make-powered workflows for reporting, alerts, and SEO automation — from keyword research and prioritization to AI-driven writing, internal linking, and CMS publishing — cutting manual analysis and content production time dramatically.
2024 – Present
Athlete Match
Marketing Director
Led the digital launch and built the full-funnel growth engine for a recruiting SaaS platform, aligning marketing, sales, and product around shared revenue goals.
1. Strategy & GTM: Defined ICPs, positioning, and a unified B2B/B2C plan; created alignment across campaign → lead → demo → close with shared metrics and SLAs
2. Acquisition (SEO & Paid): Scaled demand through intent-led SEO, paid search, and social; increased organic traffic 250%+ and exceeded acquisition targets by 200% during key launch periods.
3. Conversion (CRO & Website): Established a continuous testing framework across landing pages, copy, pricing, and sign-up flows to improve lead quality and lift trial-to-paid conversion rates.
4. B2B Growth: Drove demos and partner sign-ups for schools, clubs, and associations through targeted campaigns, dedicated demo funnels, and content mapped to each buyer stage.
5. Measurement & Budget: Implemented multi-channel tracking and attribution dashboards; tied spend to pipeline and revenue to optimize ROI and support profitable growth.
2018 – 2023
Connecting the Pieces, LLC
Digital Marketing Manager
Led a full-funnel marketing overhaul that increased customer acquisition by 80% and aligned digital strategy with sales objectives.
1. Acquisition & Strategy: Built integrated nurture funnels and optimized ad campaigns across Google and social to accelerate qualified lead growth.
2. Visibility & Engagement: Increased traffic and engagement on key landing pages through targeted SEO improvements and paid search optimization.
3. Insights & Reporting: Delivered actionable KPI dashboards and market research to leadership, guiding strategic decisions and resource allocation.
2017 – 2018
Thoroughbred Direct Intermodal Services
Marketing Analyst
Supported marketing strategy and performance optimization through analytics, funnel insights, and campaign execution.
1. Analysis & Optimization: Improved marketing and sales funnel efficiency by delivering actionable insights that guided strategy and resource allocation.
2. Market Research: Identified new customer segments and market opportunities, helping focus campaigns on high-value prospects.
3. Collaboration & Campaigns: Partnered with cross-functional teams to develop and launch integrated digital initiatives that strengthened brand visibility and lead quality.
2015 – 2016
Fox P2 Advertising
Marketing Specialist
Contributed to award-winning digital campaigns that combined creative storytelling with measurable growth results.
1. Award-Winning Campaign: Played a key role in the national Loerie Award–winning Garagista craft beer launch, surpassing revenue targets by 15%.
2. Performance & Reach: Drove 30K+ social engagements and 79M+ impressions through strategic social, search, and video campaigns.
3. ROI & Impact: Delivered exceptional ROI — generating $528 in earned media value for every $1 spent — and helped the client reach profitability in 6 months instead of 24.
2014 – 2015