.svg)
Experience
I plan, execute, and optimize full-funnel marketing systems — ensuring every campaign is strategic, data-backed, and built to scale.
UTR Sports
Senior Growth Marketing Manager
Drive scalable acquisition and subscription revenue growth for a global racquet sports SaaS platform through performance marketing, SEO, AEO, CRO, analytics, and AI-powered automation.
1. SEO & AEO: Increased organic traffic 50%+ through technical SEO, structured content architecture, search intent mapping, and answer engine optimization across traditional and AI-driven discovery platforms.
2. Paid Advertising: Reduced blended CAC by 50–100% across Google and Meta through advanced audience targeting, creative testing, value-based bidding, and portfolio optimization across conversion types.
3. AI & Automation: Designed and deployed autonomous AI marketing agents delivering real-time performance insights, CRO recommendations, and operational task outputs into Slack and Monday.com.
4. Analytics & Reporting: Built cross-channel performance infrastructure across GA4, Firebase, Looker Studio, and SQL to enable clearer attribution and insight.
5. Conversion optimization: Improved free registration, event purchase, and subscription upgrade rates through structured experimentation, landing page testing, and user journey friction reduction.
2024 – Present
Athlete Match & Future 500
Marketing Director
Led full-funnel marketing strategy across two interrelated sports organizations, driving revenue growth, demand generation, and brand expansion through multi-channel digital execution.
Athlete Match
1. Built and executed integrated B2B and B2C growth strategy, aligning marketing and sales to consistently exceed revenue targets.
2. Scaled qualified lead volume year over year through paid media, SEO, email, and content-driven demand generation.
3. Strengthened brand positioning through targeted messaging, storytelling, and performance-driven funnel optimization.
Future 500
4. Drove expansion from 1 to 7 locations, significantly increasing market reach and customer base.
5. Improved ROI across paid, email, social, content, and SEO through data-led channel strategy and audience segmentation.
6. Increased traffic, engagement, and conversion rates through structured CRO, A/B testing, and lifecycle-based messaging.
2018 – 2023
Connecting the Pieces, LLC
Digital Marketing Manager
Led a full-funnel marketing overhaul that increased customer acquisition by 80% and aligned digital strategy with sales objectives.
1. Acquisition & Strategy: Built integrated nurture funnels and optimized ad campaigns across Google and social to accelerate qualified lead growth.
2. Visibility & Engagement: Increased traffic and engagement on key landing pages through targeted SEO improvements and paid search optimization.
3. Insights & Reporting: Delivered actionable KPI dashboards and market research to leadership, guiding strategic decisions and resource allocation.
2017 – 2018
Thoroughbred Direct Intermodal Services
Marketing Analyst
Supported marketing strategy and performance optimization through analytics, funnel insights, and campaign execution.
1. Analysis & Optimization: Improved marketing and sales funnel efficiency by delivering actionable insights that guided strategy and resource allocation.
2. Market Research: Identified new customer segments and market opportunities, helping focus campaigns on high-value prospects.
3. Collaboration & Campaigns: Partnered with cross-functional teams to develop and launch integrated digital initiatives that strengthened brand visibility and lead quality.
2015 – 2016
Fox P2 Advertising
Marketing Specialist
Contributed to award-winning digital campaigns that combined creative storytelling with measurable growth results.
1. Award-Winning Campaign: Played a key role in the national Loerie Award–winning Garagista craft beer launch, surpassing revenue targets by 15%.
2. Performance & Reach: Drove 30K+ social engagements and 79M+ impressions through strategic social, search, and video campaigns.
3. ROI & Impact: Delivered exceptional ROI — generating $528 in earned media value for every $1 spent — and helped the client reach profitability in 6 months instead of 24.
2014 – 2015